Specialist guide - marq Studio Paris

Custom embroidered patches & badges: logo, badge and bespoke patch

Embroidered patch Embroidered badge Custom badge Iron-on

The embroidered patch is a versatile and precise textile personalisation solution. Iron-on, sewn or velcro - each fixing type suits a specific use. This guide covers everything: patch types, shapes, supports and applications.

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The embroidered patch - also known as an embroidered badge or textile badge - is a piece embroidered independently, then applied to a garment or accessory. Unlike direct embroidery on fabric, a patch offers unique flexibility: it can be repositioned, replaced or applied to supports that cannot go through an embroidery machine (thick leather, rigid materials, luggage). marq Studio produces custom embroidered patches to order, from 1 piece.

Types of embroidered patch

Embroidered patches are distinguished first by their base and their level of fill. A fully embroidered patch offers a denser, more opaque result; a patch on a woven background allows you to play with the transparency of the support.

Fully embroidered
Premium, dense finish

The entire surface is covered with embroidery thread. Thick, pronounced relief, very vivid colours. The most common choice for company logos and badges.

Woven background
Lightweight and supple

The design is embroidered on a plain woven background. Lighter, more supple, integrates discreetly on fine textiles. Popular for sportswear and fashion.

Metallic thread
Luxury and prestige effect

Gold, silver or copper threads for premium patches. Widely used in hospitality, the navy and ceremonial dress.

The three fixing types

The choice of fixing is decisive depending on the intended use. Here are the characteristics of each method.

Fixing Principle Durability Ideal for
Iron-on Heat-activated adhesive (iron or press) Good (less resistant to frequent washing) Quick application, everyday garments, leather goods
Sewn Stitching all around the patch Excellent (industrial washing) Professional uniforms, workwear, military
Velcro Velcro backing on the patch + counterpart on the garment Very good (removable and repositionable) Tactical equipment, modular uniforms, collections
Our recommendation: for professional uniforms washed regularly, always opt for sewn fixing. Iron-on alone can peel away over time on textiles going through an industrial laundry.

Can iron-on and sewn fixings be combined?

Yes, and it is often the most robust solution: the patch is first iron-on fixed to hold it in place, then sewn all around. This double fixing guarantees impeccable hold even after hundreds of washes. It is the preferred method for sports equipment manufacturers and premium uniform makers.

Available shapes and dimensions

One of the major advantages of a patch over direct embroidery is the freedom of shape. A patch can be cut to any outline after embroidery.

Standard shapes

  • Rectangle and square - the most common for name badges and logo patches
  • Oval and ellipse - classic for chest patches
  • Shield and crest - used in sports, clubs and associations
  • Round and circle - circular badges and logos
  • Custom free shape - silhouette of your logo, animal, object

Recommended dimensions

  • Name badge: 2 x 8 cm minimum to guarantee text legibility
  • Chest logo patch: 5 x 5 cm to 8 x 8 cm depending on complexity
  • Large back patch: up to 20 x 25 cm for jackets and blousons
  • Decorative patch: all sizes, recommended minimum 3 x 3 cm

Supports and applications

Embroidered patches can be applied to a much wider range of supports than direct embroidery, making them a particularly versatile solution.

Textiles and garments

  • Professional uniforms - hospitality, catering, security
  • Sportswear - jerseys, club jackets, equipment
  • Ceremonial dress - scouts, associations, professional bodies
  • Fashion collections - decorative patches on denim, jackets, bags

Leather goods and accessories

  • Bags and satchels - iron-on or sewn patch on leather or canvas
  • Caps and beanies - front or side patch
  • Leather belts and bracelets - fine personalisation
  • Cases and pouches - brand badges or client personalisation
Military and law enforcement use: velcro patches are the standard for tactical equipment and modular uniforms. marq Studio produces IR (infrared) and standard embroidered patches for all operational needs.

Frequently asked questions about embroidered patches

An iron-on patch is fixed by heat pressure (iron or press) without sewing - quick, but less durable on frequently washed or worn textiles. A sewn patch is fixed with a row of stitching all around - permanent fixing, resistant to industrial washing, recommended for professional uniforms.
Yes, that is the main advantage of a velcro patch: it detaches and repositions easily on any support fitted with a velcro counterpart. Widely used in military, law enforcement and companies wishing to personalise versatile garments.
The recommended minimum size is 3 x 3 cm for a patch with text or a simple logo. Below this, fine details (small text, complex elements) become illegible. For name-only badges, 2 x 6 cm is generally sufficient.
Yes. Patches can be cut to any shape: oval, shield, round, in the shape of a logo, animal or custom silhouette. The cutting is carried out after embroidery. Specify the desired shape when requesting your quote.
The price of an embroidered patch depends on its size, complexity and quantity. As a guideline: simple patch (5 x 5 cm, 3 colours) from £2.50-4.50 per piece for 50 units, and £5-9 per piece for a single item. Design digitisation is charged once only.

Your bespoke embroidered patch

Describe your project: shape, dimensions, fixing type and quantity. Our workshop will respond within 24h with a complete quote and a preview of your patch before production.

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No minimum order - from 1 piece
All shapes - rectangular, oval, free-form
Iron-on, sewn or velcro fixing
Standard, metallic or IR threads available
Response guaranteed within 24 working hours